Students learn and apply fundamentals of various software applications (i.e. Photoshop, Illustrator, InDesign), design principles, image editing, drawing and graphic collages. In addition to advertising and marketing graphic projects. Coordinating technical skills with organization, management, communication, ethics and teamwork.
INTRODUCTION TO GRAPHIC DESIGN
Module 1 offers an overview of what graphic design is and the immense professional opportunities it provides. Students will be inspired and enlightened while being taken on a journey to the great works of past and present iconic graphic designers. You will be introduced to the most popular designer sites encompassing work within the various industries that designers work in.
Definition: A definition of graphic design and its specialized industries.
History: The history of written communication from ancient to present times with visual examples of pivotal movements and designer work.
Specialties: Explanation of the various specialties within the industry of graphic design. An understanding of graphic design’s role in future industries.
Social Networks: Introduction to professional organizations and affiliations that will enrich the student’s understanding of the profession.
A definition of graphic design.
An introduction to pivotal historic and contemporary designers.
An introduction to the various specialities included in the graphic design profession.
An introduction to online design resources that will inspire and enrich student’s education.
In this module, students will begin putting design elements and principles into practice. Students will begin to make decisions using the visual language of a designer. By doing simple studies.
Vocabulary: Design elements and principles
Studies: Illustrated studies reinforcing the concepts and vocabulary of design. Refinement of final studies.
Software: a theoretical introduction to Adobe Photoshop
Working knowledge of design elements and how to use them.
Working knowledge of design principles and how to use them.
Ability to manipulate space to communicate specific objectives.
CONCEPT DESIGN PROCESS
Concept design is a critical skill for the graphic designer. In Module 3, students will get an overview of what conceptual design is and the integral role it plays in graphic design. They will learn how conceptual design is the foundation of any successful design. How to interpret clients’ needs into guidelines to create a conceptual design that gets the client’s approval and then move on to finalizing and polishing the design into a selling product.
History: Students will be introduced to the evolution of the formation of conceptual design in art.
Studies: Students will learn how to illustrate conceptual designs traditionally and through collages.
Knowledge of art, design, and concept generation.
An introduction to conceptual design and how to translate client’s needs to design elements.
Ability to classify the different methods of conceptual design.
FINAL DESIGN AND POLISHING
In Module 4 students will get an overview of graphic design in its final stages. They will learn the basic tools they need to provide their clients with a polished idea, product, etc. Will learn how a graphic designer’s work with professional photographers and printers in order to get to the final stage. In addition, how to source online stock photography. They will be introduced to a pixel-based graphic design programme Adobe Photoshop.
Vocabulary: Students will learn the tools and vocabulary associated with printing and photography.
Studies: Students will display a working knowledge of the concepts in this Module by completing a studio-style photoshoot. They will also create their first advert design.
Software: Students will learn basic photo manipulation tools Adobe Photoshop software
An understanding of the basic tools for photography.
An understanding of vocabulary, resolution and file formats.
The ability to create an impacting photographic composition.
The ability to crop and manipulate photographs to enhance meaning.
An introduction to layout and advert design.
CLIENTS DESIGN PROPOSALS
In Module 5, students will use the tools they have learnt to create design proposals. This is how dynamic design proposals are made. Students will be introduced to the creative process and will learn how to use it to create, analyze and manage concepts that comply with clients’ needs. They will also learn how to manipulate design elements to create legible, well crafted, dynamic and meaningful proposals.
Process: Students will learn the processes & tools needed to create meaningful design proposals.
Studies: Students will display a working knowledge in this Module by completing several exercises.
Software: Students will use illustration and Adobe software to illustrate, design and refine projects.
An understanding of the creative process.
The ability to generate, analyze, edit and refine concepts.
The development of a dynamic unified mark.
BENEFITS OF THE COURSE
1. Demonstrate a thorough understanding of the elements of graphic design.
2. Read, understand and communicate in the language of graphic design.
3. Use technology to its fullest potential (i.e. Photoshop, Illustrator,InDesign etc).
4. Students will learn to demonstrate positive work behaviour.
5. Students will learn to solve problems using critical thinking.
6. Students will learn how to interpret clients demands and translate them into design guidelines.
Key Information About the Course
Duration: 2 Months
Duration: Group Batch | One - on - One Session
Contact: +974 7771 7545 | +974 4436 0225
ADVERTISING AND SOCIAL MEDIA DESIGN
Module 6 is all about social media platforms. Students will begin to show a command for design principles by creating a graphic interpretation for social media advertising and advertising in general. This project reinforces the creative process and the integral part that research plays in concept and design. Students will use Adobe Photoshop™ software to develop their marks.
Process: Students will follow the creative process to define their own goals for the projects in the Module.
Studies: Students will conceptualize, develop and refine design systems to create social media designs.
Software: Students will use advanced Adobe software knowledge to illustrate, design & refine projects.
LEARNING OUTCOME OF MODULE
The ability to create, identify and refine advanced design systems.
The ability to evaluate design decisions to enhance communication and simplify graphic systems.
The development of a dynamic, unified organic form.
The development of a unified series of icons.
Working with the Adobe Photoshop tools in a more advanced way.
Module 7 will teach students the importance of marketing themselves and their work. Students will begin to refine their professional portfolio; design a personal identity system, learn basic professional practices and how to further their design education.
Resources: Students will be introduced to various graphic design job resources.
Studies: Students will learn how to design a personal identity system, and create a professional graphic design portfolio with a design system in place.
Software: Students will use the appropriate software for the projects.
LEARNING OUTCOME OF MODULE
An introduction to career opportunities in graphic design.
The ability to create and design a personal identity system.
The ability to develop a healthy professional practice.
The ability to create a design system and impactful portfolio.
COMPANY BRANDING DESIGN
In Module 8, students will learn the essential elements of composition and branding layout design. Students will create dynamic branding compositions in a multi-page layout programme.
Vocabulary: Students will reinforce vocabulary from earlier modules that applies to layout.
Studies: Students will learn how to manipulate branding principles to create a dynamic layout design.
LEARNING OUTCOME OF MODULE
Advanced understanding of proportion and its application in layout design.
The ability to create unified systems out of dissimilar elements.
The development of a type and image project.
An introduction to multi-page layout planning, design and software.
The development of the advanced typographic layout.
The development of a multi-page magazine layout.
1. Adobe Photoshop
2. Adobe Illustrator
3. Adobe InDesign
THEORY: (NO LAPTOP NEEDED)
1. INTRO TO GRAPHIC DESIGN
What is graphic design, its fundamentals and all the different career opportunities it provides.
2. DESIGN ELEMENTS
Design elements include colors, shapes, typography and art related elements.
3. CONCEPT DESIGN PROCESS
Developing and creating design concept and clients design proposals.
4.FINAL DESIGN AND POLISHING
Final stage of design generating and developing, re-edits, and polishing.
PRACTICE: (LAPTOP NEEDED)
5. CLIENTS DESIGN PROPOSAL
How to create a design proposal to clients based on their needs, budget and requirements
6. ADVERTISING AND SOCIAL MEDIA DESIGN
How to create design to different platforms’ guidelines.
7. PORTFOLIO DESIGN
How to create your own professional portfolio to present to clients.
8. COMPANY BRANDING DESIGN
Designing company profiles and branding complying with both the clients’ requirements and copyright law
5 KEY BENEFITS OF CHOOSING GRAPHIC DESIGN AS A CAREER IN QATAR
1. A Graphic Designer is a must in every company as Content Marketing is one of the most powerful trends practiced in the market.
2. As the rising of Digital Marketing, comes the high Demand of Graphic Designers.
3. Demand for freelance or project-based Graphic Designers are everywhere and one of the easiest money-making careers in the country.
4. Graphic designers have such a huge expanding field in the market today. This field offers enormously broad array of service opportunities crafted amorously by the media and technology sector and offers career hierarchy opportunities from lower to middle to senior level.
5. Graphic Designers are among of the well or highly paid professionals.
3 KEY BENEFITS OF CHOOSING GRAPHIC DESIGN AS A SECOND CAREER
1. Graphic Designing skills or in-depth understanding of it becomes a necessity to many professions including but not limited to marketing professionals, managers and entrepreneurs primarily for content making.
2. Graphic Designing skills are the most solid foundation, core and key pre-requisite to all other creative fields
3. Graphic Designing skills allow you to run a start-up business independently without hiring a costly creative team
What makes us outstands among others are due to these top factors:
-Most exceptional creative training provider in Qatar with over 2500+ successful students
-Specialises in wide range of creative training programmes
-Programmes are 100% industry based that enables students to jump-start a career in the creative industry
-With UK international accreditations
-Highly experienced trainers both in field and in delivering training
-Students develop and build a strong and professional portfolio in line with international standards that persuades any hiring manager or potential client
-80% of our passed students excelled in higher studies, landed a job, and became successful freelancers in no time
-With 90% satisfaction rate from students
-Guaranteed students’ transformation from 0 level to certified professionals