Overview

B2B marketing is evolving. New media and technologies are now an essential part of the B2B marketing mix. The digital landscape is a thriving, social environment with a growing number of techniques that businesses are starting to exploit and master including inbound and content marketing. Learn how to use social media to engage with business customers in this social sphere to generate new leads, build relationships and nurture prospects through to conversion.

Training Topics

09.00 - 10.30
Session 1

• Trends in B2B Social Media
• Planning your activity & setting objectives
• Case study set up

10.45 - 12.30
Session 2

• Understanding your customers (digital research tools)
• Turning information into insight
• Content marketing
• Media planning

13.30 - 15.15
Session 3

• Content channels best practice - YouTube & blogging
• Networking channels - Linked In & Facebook

15.30 - 16.30
Session 4

• Sharing channels - Twitter & Instagram
• Dealing with comments
• Ensuring your content is found - Basics of SEO
• Social media measurement tools

Who Should Attend?

This introductory level course is for marketers, digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media.

Learning Outcomes

• Understand the latest trends in social media
• How to select tools relevant to your organisation
• How to evaluate and prioritise your social media options for B2B
• Know which social media tools matter to your business and how to exploit them
• Learn best practice tips for key B2B social channels such  as Twitter, LinkedIn and YouTube
• Learn best practice for writing blogs and influencing bloggers
• Build and develop your online plan using a real life case study

Benefits To You

Get up to speed with the latest in social media and select tools relevant to your organisation rather than following the crowd. You will learn to evaluate and prioritise your options, know which social media tools matter in B2B and how to use them, develop your online plan and get your business ahead online.

Key Information About the Course

Level: Introductory

Duration: 1-Day Programme

Date: 6th November 2019

Fee: 4200QAR

Awarding: The Chartered Institute of Marketing (CIM-UK) & Excellence Training Centre

Contact: +974 7442 2210 | +974 7060 3669

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Nick is a highly respected consultant and trainer specialising in digital marketing and CRM

He has developed his skills and experience over 13 years setting up and then becoming Group Client Service Director of one of the UK’s largest
independent agencies.

For the last 8 years, Nick has been advising a range of high profile global clients, like Google, Microsoft, HP, BP, Reuters, William Grant Distillers,
American Idol and the like, on digital relationship marketing strategy.

Nick has also undertaken a number of projects with CIM running a range of successful public and incompany courses, as well as speaking at industry conferences and events.

Area of Expertise
• Digital Marketing (including social media, search, online advertising, blogging etc)
• CRM and Relationship Marketing
• Direct Marketing
• Data Driven Marketing, Segmentation, Customer Insight and Analytics
• Using research to develop more engaging propositions
• Marketing fundamentals and strategy

Training and Consultancy Experience
• Full time self employed trainer / consultant since July 2007
• Previously, founder and then Group Client Service Director, Chemistry Communications Group PLC 1994 to 2007
• Microsoft’s lead digital marketing trainer for EMEA and LatAm for 3 years 2006 to 2009
• Speaker at many events including IDMF and Tech for Marketing for CIM and Microsoft Annual Kick Off meeting in Atlanta 2008 (attended by 15,000 people)
• Member of Google Global faculty since 2010

Market Sector Focus
• Technology (Microsoft, HP, CA, Toshiba, Juniper Networks, Ooredoo, Vodafone, 02, Brocade, Westcon)
• Media (Google, American Idol, Trader Media Group, Reuters, Elsevier, Haymarket, RM Education, UKIE)
• FMCG (Avon, Diageo, William Grant, Scottish Courage, Bacardi Martini, Unilever, Nestle, Danone)
• Public Sector (Transport for London, BMA, Learning and Skills Council, COI,  Liverpool City Council, DWP)
• Finance (Lloyds Banking Group, HSBC, RBS, Allied Irish Bank, Prudential, ING Romania, NFU)
• B2B (Epwin Group, Safety Distribution Ltd, British Gas, Reuters, Trelleborg AB, BP, Skanska)
• Consultancy (Deloitte, WPP, Ernst & Young, PWC)
• Pharmaceutical (Pfizer, GSK, Fresenius Kabi, Eli Lilly)

Recent and Current Projects
• Fundamentals of Marketing for BP (5 day courses in Africa, Asia and Europe)
• Fundamentals of Marketing for Trelleborg (3 day courses for global teams)
• Social Media Marketing and Advanced Social Media for Games Industry for UKIE (10+ courses delivered)
• Customer Value Management Strategy and Workshops for Vodafone
• Segmentation strategy and workshops for British Gas Business
• CRM Consultancy and workshops for UK Department of Work & Pensions
• Digital Consultancy and mentoring for Brocade

International Experience
I have delivered training in 46 countries, including most of Europe (including Russia, Romania, Latvia, Estonia, Lithuania etc), USA, South Africa, Kenya, Argentina, Brazil, Colombia, Mexico, Jordan, Israel, Qatar, Egypt, Hong Kong, Singapore, India, Thailand