Digital Marketing is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
WHO SHOULD ATTEND ?
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.
WHAT WILL YOU LEARN?
- Create and/or improve a programme for measuring and improving digital media effectiveness
- Audit current approaches and identify areas for improving performance
- Search engine optimisation (SEO)
- Pay per click (PPC)marketing including Google AdWords
- Social Media including Facebook, Twitter, Blogging, etc.
- Partner marketing including affiliate marketing
- Online advertising including ad networks and behavioral targeting
- Email marketing including deliverability
- Site content and copy
- Digital Marketing Strategy and Planning
HOW WILL YOU BENEFIT
Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.
Dr. Gopal Kutwaroo holds over 23 years industry experience as Vice President, Chief Marketing Officer, Senior Director across Microsoft, Dell, Cisco, BT Group, NCR, Nokia, Siemens and Sage and delivered public and in-company programmes in digital marketing, digital sales, digital channels and digital strategy, and digital customer experience to over 320 organisations, 20 vertical markets and 2,500 delegates across North America, Europe, the Middle East, Africa and the Far East. Delegates have been inspired and motivated by the programmes and this is reflected with a delegate satisfaction score average of 90%.
Dr. Gopal Kutwaroo is a global digital marketing leader and specialises across Search Engine Optimisation (SEO), Pay Per Click (PPC), Mobile Marketing, Digital Display Advertising (DDA), Digital Analytics & Measurement, Digital Strategy and Social Media Marketing.