OVERVIEW

This intensive four-day training is designed to help you to improve the results you get from your Digital Marketing activities.
In this informative Digital Media Marketing Masterclass Programme, you will learn how to use digital marketing techniques more strategically for business.

WHO SHOULD ATTEND ?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

HOW WILL YOU BENEFIT

  • Get a detailed understanding of all key digital platforms and channels, their  nuances, audiences, analytics and best practices.
    • SEO
    • Online Advertising – SEM, Display, Video & Programmatic Advertising
    • Email Marketing
    • Mobile Marketing
    • Social Media & Content Marketing
  • Know and measure the right metrics based on campaign objective, to help measure ROI.
  • Learn how to create and evaluate effective digital media plans.
  • Learn the latest trends in digital marketing and ways to stay updated with them.
  • Know how to create great digital campaigns that would help you drive business results for your business/organization.

WHAT WILL YOU LEARN

  • DIGITAL MARKETING ORIENTATION
  • SEO (SEARCH ENGINE OPTIMIZATION)
  • GOOGLE ADS (SEARCH ENGINE AND DISPLAY ADVERTISING, REMARKETING)
  • PROGRAMMATIC ADVERTISING
  • EMAIL MARKETING
  • INTRODUCTION TO MARKETING ON SOCIAL MEDIA
  • FACEBOOK MARKETING
  • INSTAGRAM MARKETING
  • LINKEDIN MARKETING
  • MOBILE MARKETING
  • YOUTUBE FOR EFFECTIVE DISTRIBUTION OF CONTENT
  • DIGITAL MARKETING TOOLS
  • ANALYTICS & MEASUREMENT

COURSE DIRECTOR

Rohit Uttamchandani is one of India’s leading digital consultants. He has helped multiple clients across various sectors (real estate, healthcare, finance, retail, ecommerce, CPG and B2B) craft their digital strategy, scale their online presence and leverage digital media to achieve their business goals.

Rohit is also a speaker at digital marketing conferences and events. Owing to his extensive experience in the digital marketing space, he has been featured twice in a series of talks on NDTV Profit, centered around the effectiveness of digital marketing for the real estate sector.

A new technologies evangelist, he is immensely passionate about everything tech and digital and loves sharing his knowledge with anyone who is eager to learn. This, combined with his strong interpersonal skills, helps him make his training sessions interactive, informative and fun.

Key Information

  • Fee: 7,500 QAR
  • Venue: Shangri-La Hotel, City Center
  • Level: Masterclass
  • Dates:  April 22nd - 25th , 2019
  • Time: 9 am - 5 pm

 

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