Companies can no longer afford to ignore Social Media and the role it plays in the customer’s buying journey. We have called this 3-day Social Media Marketing training a boot camp because it’s a short, intensive, and rigorous course of training with the emphasis being on gaining practical skills.
This intensive three-day hands-on training is designed to help you to harness the power of Social Media to build awareness, sales and loyalty. In this information-packed course, you will learn how to use Social Media more strategically for business.
WHO SHOULD ATTEND ?
- People who have responsibility for Social Media in their company and who want to get better results.
- People who are thinking of incorporating Social Media into their business.
- This course is NOT for complete beginners to Social Media.
- Delegates will need to have access to Facebook, Instagram, Twitter and LinkedIn accounts.
WHAT WILL YOU LEARN?
- Introduction to Social Media Marketing
- Case Studies for using different Social Media Platforms
- How to be a more effective Twitter user for your brand
HOW WILL YOU BENEFIT
- Have an overview of how Social Media works for business with both Business-to-Business and Business-to-Consumer Case Studies
- Understand how to develop a Content Marketing Plan to fit in with business objectives
- Establish a sustainable presence on the social media platforms relevant to your business
- Understand best practice for social media marketing
- What content to post and how to schedule content on Twitter.
- How to get more followers and build relationships with influencers.
- Build your professional brand and show your expertise
- Find potential customers and business partners
- Understand how to post engaging content that gains visibility on Facebook
- Understand how to analyse your Facebook Page data so that you can make more informed decisions
- Understand how to get a ROI for your Facebook
- How to get more connections on LinkedIn and build relationships with influencers.
- Build your professional brand on LinkedIn and show your expertise
- Network more efficiently
- Find and connect with the right people and generate business
- How to transform your Instagram into a powerful marketing tool even if you are starting an Instagram business account from scratch.
- How to create striking images that work even if you think your business is in a visually unappealing industry.
- How to use features like Stories, IGTV and hashtags to attract leads
- How to create videos quickly without a video production company or hours of editing
- How to plan, create and schedule a Monthly Content Calendar quickly And lots more.
Nicky Kriel is an Internationally recognised Social Media Trainer, Speaker and Author of two Social Media Books so far. Ranked in the top 50 social media marketing influencers in the worlds, she has been featured in the Huffington Post, The Guardian and the Daily Telegraph and is regularly interviewed as an expert in Social Media on television and radio.
She spoke about Twitter at Social Media Marketing World in California earlier this year. Nicky Kriel specialises in Social Media Marketing Strategy and Creating Content Quickly. She has a background in Marketing and Sales. She is also Master NLP (Neuro Linguistic) Practitioner and communicating is her strength.
Since starting Social Media training in 2010, she has worked with over a thousand Small and Medium-sized business owners as well as multinationals. Jargon is kept to the minimum, with the focus being on practical advice, top tips and guidance. Nicky is a Social Media contributor for various magazines and blogs such as Social Media Examiner.