Sales Workshop – 13th September 2025

PAGE 1The Art of Selling
1-Day Intensive Workshop
Unlock Psychology, Strategy & Skills to Close More Deals

 WORKSHOP DETAILS
Date: Saturday, 13th September
Time: 08:30 AM – 06:30 PM
Venue: 5-Star Hotel

PAGE 2
 ABOUT THE WORKSHOP
Selling for High Impact – An Integrated Sales Training Program
This intensive 1-day session empowers sales professionals with practical tools, proven strategies, and renewed confidence. Learn how to transcend transactional selling, focusing instead on building long-term, value-driven relationships.
Through a structured, proven 5-step sales model and interactive activities, participants will sharpen essential selling skills and significantly improve their sales performance.

 AIM OF THE PROGRAM
To equip participants to transform each client interaction into meaningful relationships using consultative selling techniques, emotional intelligence, and superior customer service. The ultimate goal is sustainable sales growth through customer loyalty.

✅ COURSE OBJECTIVES
By the end of this workshop, participants will be able to:
Demonstrate enthusiasm and passion for driving sales
Communicate with confidence and professionalism
Employ assertive yet non-aggressive selling tactics
Capture client attention and initiate meaningful conversations
Master active listening and strategic questioning
Conduct persuasive and structured sales presentations
Effectively handle customer inquiries and objections
Build lasting client relationships that drive repeat business
Implement upselling, cross-selling, and attachment-selling techniques
Provide outstanding after-sales service for customer retention

PAGE 3 TRAINING MODULES
Module 1: SALES ETIQUETTE – VISUAL COMMUNICATION & GREETING
Sales psychology and mindset
Creating great first impressions
Effective use of body language
Professional greetings and opening techniques
Module 2: DRESSING, GROOMING & HYGIENE
Professional attire standards
Importance of personal hygiene
Maintaining a professional appearance
Module 3: APPROACH & VERBAL CONTACT
Initiating conversations comfortably
Active listening & effective questioning
Respecting personal boundaries
Module 4: NEEDS ANALYSIS
Building rapport through empathy
Evaluating customer needs and spotting buying signals
Crafting solutions aligned with client needs
Module 5: OFFERING PRODUCTS – FEATURES vs BENEFITS
Clearly presenting features and client-specific benefits
Storytelling techniques for relatable benefits
Module 6: HANDLING OBJECTIONS
Identifying and overcoming common objections
Converting objections into opportunities
Handling price-related resistance
Module 7: CLOSING THE SALE
Recognizing and creating closing opportunities
Effective techniques for closing deals
Managing final objections smoothly
Module 8: MULTIPLE SALES – UPSELLING & CROSS-SELLING
Identifying opportunities for higher-value sales
Techniques for seamless upselling and cross-selling
Increasing sales volumes effectively
Module 9: CUSTOMER SERVICE EXCELLENCE
Developing proactive customer service
Anticipating and solving issues promptly
Building long-term client loyalty

PAGE 4‍ ABOUT THE TRAINER – DR. SHAUKAT CHANDNA
With two bachelor’s, two master’s, and two doctoral degrees, Dr. Shaukat Chandna is frequently referred to as ‘a man with more degrees than a thermometer.’
Dr. Chandna is widely recognized as the top expert in sales training, leadership, and soft-skills development across the region. He has personally trained thousands of sales professionals from leading companies across 11 different countries, and is, without doubt, regarded as the best sales trainer in Qatar.
He brings to the table more than 30 years of hands-on international experience, having held senior leadership positions in diverse sectors, including defense and security, financial services, investment banking, and energy. Dr. Chandna is the co-founder and Managing Director of Qatar Center for Career Development (QCCD), the region’s premier provider of soft-skills training and leadership development programs since 2007.
Throughout his distinguished career, Dr. Chandna has advised and trained senior leadership teams of Fortune 500 companies on critical organizational challenges, including sales excellence, decision-making, diversity management, effective communication, conflict resolution, and mental health management.
Previously, he held senior executive roles at British American Tobacco’s Financial Services division and served as the Chief Operating Officer of Vita International Group in Hong Kong. Additionally, he has held director-level positions at prestigious organizations, such as the Qatar Ladies Investment Company.
Dr. Chandna is also a published author, with notable works on sales management and Western Asian poetry. Fluent in four languages, he is currently writing a new book on leadership excellence.
Known for his dynamic, engaging, and humorous training style, Dr. Chandna seamlessly integrates academic insights with practical, field-tested strategies, consistently leaving participants inspired, empowered, and ready to perform at their highest potential.

PAGE 5
 WHO SHOULD ATTEND?
Sales Executives & Managers
Corporate Sales Teams
Entrepreneurs & Business Owners
Retail Sales Staff
Customer Service Professionals
Individuals aiming to excel in sales-focused roles

 TRAINING STYLE
Interactive and engaging with:
Discussions, role-plays, and simulations
Practical exercises and immediate feedback
Real-life examples and actionable insights
All attendees receive comprehensive printed & digital training materials.
 PARTICIPATION BENEFITS
Certificate of Participation (Attestable by Qatar Chamber & Ministry of Foreign Affairs)
Exclusive access to Qatar’s leading sales trainer
Extensive printed and digital training resources
Premium buffet lunch & refreshments at a 5-Star Venue
Networking with industry professionals

PAGE 6 ABOUT EXCELLENCE TRAINING CENTRE
14+ years in Qatar
3 fully equipped branches in Qatar
2 international branches
200+ prestigious corporate clients
3,000+ public participants trained annually

 OUR ACCREDITATIONS

Licensed under Qatar’s Ministry of Education & Higher Education (use logo) and accredited by (use logos)
Project Management Institute (PMI)
HR Certification Institute (HRCI)
ACCA
British Council
Oracle
Highfield
OTHM
IQN
American Purchasing Society
International Career Development Organization
ICF CCE

Our Esteemed Clients Include:
Qatar Airways, QatarEnergy LNG, Qatar Foundation, PHCC, Civil Service and Government Development Bureau, North Oil Company, Commercial Bank of Qatar, Qatar National Bank, Qatar Development Bank, American Embassy in Qatar, British Embassy in Qatar, KPMG, Nakilat, Qatar Steel, Al Mana, Boom Construction, Sharaka Holding, Mannai Corporation, Toyota (AAA), Jetour (Al Waha), and many more.

PAGE 7

 WORKSHOP DETAILS
Date: Saturday, 13th September
Time: 08:30 AM – 06:30 PM
Venue: 5-Star Hotel
Fee: QAR 875 per participant
Includes:
Certificate of Participation (Attestable by Qatar Chamber & Ministry of Foreign Affairs)
Printed & Digital Training Materials
Buffet Lunch & Refreshments at a premium 5-Star venue
Networking opportunities with top industry professionals
Exclusive access to Qatar’s leading sales trainer, Dr. Shaukat Chandna

 REGISTER NOW
Secure your spot today – seats are limited!Take advantage of our exclusive Early Bird Discounts by registering now.
WhatsApp: +974 70543334
Email: info@excellence.qa
Website: www.excellence.qa
⏳ Hurry! Limited seats available.