Overview

The percentage of the population that uses social media in Qatar is massive! Did you know that there are 2.6 million Facebook users in Qatar? And that there are 930,000 Instagram users, 700,000 Twitter users and 525,000 Snapchat users! For a country with a population of 2.7 million people, these numbers are huge.

Social media can help brands like yours reach customers much more effectively and efficiently than most forms of traditional media. If you want to learn the tactics and strategies to use this powerful medium effectively, then this Social Media Marketing Masterclass is for you!

The Masterclass helps delegates harness the power of social media to drive brand awareness, visibility, leads and sales for their brand. Delegates will get a detailed understanding of all social media platforms and how they can be best used for marketing purposes.

The Masterclass will have practical exercises for attendees to get a hands-on experience and will be discussion-oriented to keep the sessions lively and engaging. The course will also empower delegates with actionable insights as well as the latest trends in social media and how they can stay updated with them going forward.

Training Topics

DAY 01

Introduction & Context Setting-15 Mins
Module 1: Digital Marketing Orientation-90 Mins
• Introduction to Digital Marketing
• Why care about Digital Media: Opportunities and Trends
• Introduction to Owned, Earned and Paid Media
• Overview of the marketing funnel
• Introduction to key digital marketing techniques
• The Digital Media Mix – Overview of the digital marketing universe
• Key terminology used in digital marketing

Module 2: Adapting Content for Social and Mobile Feeds-60 Mins
• Why digital content creation is very different
from content creation for traditional media
• How to adapt content created for TV feeds,
to digital media, for effective distribution
• Digital and mobile content creation best practices

Module 3: Introduction to Social Media Marketing-45 Mins
• Why digital content creation is very different
from content creation for traditional media
• How to adapt content created for TV feeds,
to digital media, for effective distribution
• Digital and mobile content creation best practices

Module 4: Facebook Marketing-Part 1-Facebook Pages & Groups-180 Mins
• Facebook Marketing Terminology
• How Facebook works - Understanding the Facebook Newsfeed Algorithm and
key algorithm parameters
• Facebook Page Best Practices
• Analytics on Facebook
• Facebook Video Best Practices
• Facebook Live & 360 Video
• Leveraging Facebook Groups
• KPIs to measure success
• Exercise – Finding what content is working and measuring content success through
the Facebook Insights tool

DAY 02

Module 5: Facebook Marketing-Part 2-Facebook Advertising-150 Mins
• Introduction to Facebook Advertising
• Facebook ad campaign structure
• Audience Targeting on Facebook Ads – Promoting content to the right audiences
• Ad placements on Facebook
• The Facebook Pixel
• Custom and Lookalike audiences on Facebook
• Using Facebook Ads for brand awareness and lead generation
• Full-funnel marketing on Facebook
• The end-to-end process of creating a Facebook ad campaign
• Facebook ad campaign optimization
• Exercise – Pick an objective for your business (Brand Awareness / Lead Generation /
Conversions) and create a Facebook ad campaign for it

Module 6: Instagram Marketing-120 Mins
• Understanding the audience on Instagram
• Why Instagram for business
• Instagram Best Practices
• Analytics & Measurement on Instagram
• The shift from scroll to stories-Leveraging Instagram stories effectively
• Influencer marketing on Instagram
• Benefits of influencer marketing
• Finding the best influencers
• Measuring the impact of influencer marketing
• Instagram Ads
• Exercise – Research the best hashtags that you will use to drive organic reach for
your content on Instagram

Module 7: Twitter Marketing-90 Mins
• Understanding Twitter and what makes it different from other social networks
• Twitter Marketing Terminology
• Exercise: Live Tweeting using a unique hashtag for the workshop
• Leveraging Lists, Hash Tags &Trends
• Introduction to Twitter Ads
• Introduction to Twitter Analytics.
• Listening on Twitter
• Twitter Tools: Tweriod, Hashtagify, Ritetag & TweetReach
• Best Practices for Twitter

Key Information About the Course

Level: Master Class

Duration: 3-D3ay Programme

Date: 14th-16th October 2019

Fee: 7,500 QAR

Awarding: Excellence Training Centre

Contact: +974 7442 2210 | +974 7060 3669

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DAY 03

Module 8: Snapchat Marketing-90 Mins
• Understanding Snapchat
• Basic Snapchat Terminology
• Snapchat for business
• Best Practices for marketing
• Snapchat Marketing case studies
• Snapchat ads
• Exercise - Brainstorm ideas on how you will best use Snapchat for your business

Module 9: Linkedin Marketing-120 Mins
• An introduction to LinkedIn and what active users do on the platform
• How to use LinkedIn effectively for personal branding
• How to build a LinkedIn profile that stands out from the crowd
• Exercise - Optimize your LinkedIn profile to make it stand out from the crowd
• What are LinkedIn company pages and how to create one
• The effective use of company pages for brand marketing
• LinkedIn Page Analytics
• How to use LinkedIn’s advanced search functionality
• LinkedIn Premium
• LinkedIn Ads
• Exercise - Create a LinkedIn ad campaign promoting your brand content to a specific
relevant target audience

Module 10: Social Media Marketing Tools-90 Mins
• Why digital content creation is very different
from content creation for traditional media
• How to adapt content created for TV feeds,
to digital media, for effective distribution
• Digital and mobile content creation best practices

Module 4: Facebook Marketing-Part 1-Facebook Pages & Groups-180 Mins
• Social Media Marketing Tools
• Buffer
• Hootsuite
• Facebook Pixel Helper
• Overview of the features of advanced paid tools like Sprout Social,
Simplify360 and Salesforce Social Studio

Module 11: Measuring the ROI of Social Media-90 Mins
• Guidelines for Measurement on Social Media
• Framework for ROI Measurement
• Creating ROI Metrics Dashboard
• Tools to Measure Social Media ROI
• Using Google Analytics to measure social media impact

Discussion, Q&A, Feedback and Closur-30 Mins

Key Takeaways From The Workshop

• Understand social media marketing terminology
• Get an in-depth understanding of the key social media platforms - how they work, their audience characteristics, analytics, best practices and how they can be leveraged by brands
• Learn the approach to cutting through the clutter and creating winning content on social media
• How to adapt traditional media content to social and mobile feeds
• Learn to effectively reach and engage the right audience through Facebook, Instagram, Twitter, LinkedIn and Snapchat
• Understand organic reach and how you can maximize it
• Measuring success of your social media marketing efforts
• Latest and future trends in social media and how you can stay updated with the trends
• Understand influencer marketing and how to leverage it
• Get an in-depth understanding of social media marketing and use it effectively to drive visibility and revenue for your company

How Will You Learn?

• Hands-on experience of social media marketing and advertising platforms
• Case Studies and Success Stories from other local and global brands
• Discussion-oriented sessions
• Group exercises
• Video examples
• Fun live quizzes
• Self-assessment and action planning
• Bring a laptop or tablet for the hands-on exercises and research. Paper and pen will be provided to make notes.
• Internationally experienced Course Director

Is This Course For You?

This Social Media Marketing Masterclass is designed for people responsible for driving brand awareness, visibility, engagement and customer acquisition at their organizations.

This course is for Marketing professionals, Marketing Executives, Marketing Managers, Marketing Directors, Brand Managers, PR and Communications Specialists and Business Owners, from start-ups to established enterprises

Rohit Uttamchandani is one of India’s leading digital consultants. He has helped multiple clients across various sectors (real estate, healthcare, finance, retail, ecommerce, CPG and B2B) craft their digital strategy, scale their online presence and leverage digital media to achieve their business goals.

Rohit is also a speaker at digital marketing conferences and events. Owing to his extensive experience in the digital marketing space, he has been featured twice in a series of talks on NDTV Profit, centered around the effectiveness of digital marketing for the real estate sector.

As a lead trainer at Digital Vidya, he has trained over 4000 professionals including entrepreneurs and senior level marketing executives in digital marketing and strategy. He has also conducted basic and advanced digital marketing workshops for leading corporates including the Mahindra Group, Dr. Reddy’s Laboratories, Viacom18, Sony Pictures Networks, Aditya Birla Group, Airtel, HP Enterprise, Discovery Communications, Jones Lang Lasalle and Dassault Systems.

A new technologies evangelist, he is immensely passionate about everything tech and digital and loves sharing his knowledge with anyone who is eager to learn. This, combined with his strong interpersonal skills, helps him make his training sessions interactive, informative and fun.