OVERVIEW

Welcome to Professional Certificate in Social Media Marketing Program with Excellence Training Centre Qatar.

The percentage of the population that uses social media in Qatar is massive! Did you know that there are 2.6 million Facebook users in Qatar? And that there are 930,000 Instagram users, 700,000 Twitter users and 525,000 Snapchat users! For a country with a population of 2.7 million people, these numbers are huge.

Social media can help brands like yours reach customers much more effectively and efficiently than most forms of traditional media. If you want to learn the tactics and strategies to use this powerful medium effectively, then this Social Media Marketing is for you!

Our Professional Certificate in Social Media Marketing helps delegates harness the power of social media to drive brand awareness, visibility, leads and sales for their brand. Students will get a detailed understanding of all social media platforms and how they can be best used for marketing purposes.

The Professional Certificate in Social Media Marketing will have practical exercises for attendees to get a hands-on experience and will be discussion-oriented to keep the sessions lively and engaging. The course will also empower students with actionable insights as well as the latest trends in social media and how they can stay updated with them going forward.

WHAT WILL YOU LEARN ?

• Understand social media marketing terminology
• Get an in-depth understanding of the key social media platforms – how they work, their audience characteristics, analytics, best practices and how they can be leveraged by brands
• Learn the approach to cutting through the clutter and creating winning content on social media
• How to adapt traditional media content to social and mobile feeds
• Learn to effectively reach and engage the right audience through Facebook, Instagram, Twitter, LinkedIn and Snapchat
• Understand organic reach and how you can maximize it
• Measuring success of your social media marketing efforts
• Latest and future trends in social media and how you can stay updated with the trends

HOW WILL YOU LEARN?

• Hands-on experience of social media marketing and advertising platforms
• Case Studies and Success Stories from other local and global brands
• Discussion-oriented sessions
• Group exercises
• Video examples
• Fun live quizzes
• Self-assessment and action planning
• Bring a laptop or tablet for the hands-on exercises and research. Paper and pen will be provided to make notes.
• Experienced trainers

COURSES SYLLABUS

Module 01 : Marketing Foundation

  • Defining objectives
  • Understanding the marketing funnel
  • Building audience personas and defining a target audience
  • The importance of Audience Segmentation
  • Outlining brand and product USPs

Module 02: Digital Marketing Foundation

  • Concept of Marketing and Digital Marketing
  • Importance to Digital Media : Opportunities and Trends
  • Introduction to Owned, Earn and Paid Media
  • Introduction to Digital Marketing key domain
  • Key Terminology used in Digital & Social Media Marketing

Module 03: Content Marketing

  • Introduction to Content Marketing
  • Content Marketing Strategy - The impact of Content on SEO
  • How to content helps at different stage of the marketing funnel
  • How to generate content creation ideas
  • Creating content calendar next 30 days
  • Case studies

Module 04: Social Media Marketing

  • Introduction to Social Media
  • Introduction to all Social Media Channels (Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest) and their Primary audience characteristics, Business Objectives they are suitable for
  • How to Create Social Media Brand Identity
  • Social Media Management Tools
  • Social Media Measure and Reporting

Module 05: Facebook Marketing & Advertising

  • How Facebook works
  • Understanding the Facebook Newsfeed Algorithm and key algorithm parameters
  • Facebook Page Best Practices
  • Overview of Analytics on Facebook
  • Facebook Marketing Do’s and Don’ts
  • Introduction to Facebook Advertising
  • Facebook ad campaign structure
  • Audience Targeting on Facebook Ads
  • Ad placements on Facebook
  • The Facebook Pixel
  • Basics of Custom and Lookalike audiences on Facebook

Module 06: Instagram Marketing & Advertising

  • The growth of Instagram as a marketing platform
  • Instagram Best Practices - Analytics & Measurement on Instagram
  • Instagram stories – The shift from scroll to stories
  • IGTV - Case Studies

Module 7: Linkedin for Marketing & Advertising

  • An introduction to LinkedIn and what active users do on the platform
  • How to use LinkedIn effectively for personal branding
  • How to build a LinkedIn profile that stands out from the crowd
  • What are LinkedIn company pages and how to create one
  • The effective use of company pages for brand marketing
  • LinkedIn Page Analytics - LinkedIn Advertising best practice

Module 8: Twitter Marketing

  • Understanding Twitter and what makes it different from other social networks
  • Twitter Marketing Terminology - Hashtags & Trends
  • Introduction to Twitter Ads - Introduction to Twitter Analytics.
  • Listening on Twitter - Twitter Tools: Tweriod, Hashtagify, Ritetag & TweetReach
  • Best Practices for Twitter

Module 9: Snapchat Marketing

  • Understanding Snapchat
  • Basic Snapchat Terminology
  • Snapchat for business
  • Best Practices for marketing
  • Snapchat Marketing case studies
  • Snapchat ads

Module 10: Social Media Marketing Tools

  • 90 Mins - Social Media Marketing Tools
  • Buffer
  • Hootsuite

Key Information About the Course

Level: Beginner‐Advanced

Duration: 2 Months 

Duration: Group Batch

Contact: +974 7442 2210

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IS THIS COURSE FOR YOU ?

• This Professional Certificate in Social Media Marketing Program is designed for people responsible for driving brand awareness, visibility, engagement and customer acquisition at their organizations.
• Who want to become a social media marketing specialist or executive.

5 KEY BENEFITS OF CHOOSING SOCIAL MEDIA MARKETING AS A CAREER IN QATAR

1. Businesses in Qatar adopt the rising trend of digitizing businesses thru social media platforms like Facebook, Instagram, Snapchat & Twitter.
2.  Social Media marketing is a good career choice for anyone who wants to work on the cutting edge of this technical revolution.
3. As a result of the digitalization across all industries, Social Media marketing is an on-demand position by all companies.
4. It's a career path which will never go undesired in anywhere in the world. It's a career with excellence long term prospect.
5.  In order to stay connected with the customer through digital platforms, any organization is willing to pay a higher price for a Social Media Marketer.

3 KEY BENEFITS OF CHOOSING SOCIAL MEDIA MARKETING AS A SECOND CAREER

1. Social Media Marketing skill is the most efficient manner in connecting with your prospect customers as a salesperson.
2. You can do freelancing job as a Social Media Marketing Professor in various schools, universities and training centers.
3. As an entrepreneur, you must possess a broad range of skills in social media marketing designed to have a strong positive influence on customers wanting to know more about your business.

What makes us outstands among others are due to these top factors:

-Most exceptional creative training provider in Qatar with over 2500+ successful students
-Specialises in wide range of business and marketing training programmes
-Programmes are 100% industry based that enables students to jump-start a career in the creative industry
-With UK international accreditations
-Highly experienced trainers both in field and in delivering training
-Students develop and build a strong and professional portfolio in line with international standards that persuades any hiring manager or potential client
-80% of our passed students excelled in higher studies, landed a job, and became successful freelancers in no time
-With 90% satisfaction rate from students
-Guaranteed students’ transformation from 0 level to certified professionals

CONTACT INFORMATION: +974 7442 2210