Overview

This 2-day training course is designed to give attendees an end-to-end understanding of how Google Analytics works from implementation and data collection through to reporting and analysis, and practical experience in using the tool.

Training Topics

DAY 1 – Planning and Implementation

Introduction to Google Analytics
• Role of Google Analytics as part of a broader analytics and optimisation strategy
• Key features of the free and 360 (paid) versions of Google Analytics
• Critical success factors in planning, implementing, reporting and analysing

Planning for Measurement
• Standard web metrics and how to interpret them
• Picking KPIs for transactional and non-transactional websites
• Identifying other measurement requirements: dimensions and events

Implementing Google Analytics
• The role of Google Tag Manager in implementing Google Analytics
• Techniques for capturing data from websites and mobile apps
• Configuring goals and funnels in Google Analytics

Implementing Google Analytics
• The role of Google Tag Manager in implementing Google Analytics
• Techniques for capturing data from websites and mobile apps
• Configuring goals and funnels in Google Analytics

DAY 2 – Reporting and Analysis

Reporting Fundamentals
• Tracking marketing campaigns and configuring marketing channels
• Analysing marketing performance
• Analysing page performance

Advanced Reporting
• Measuring and optimising conversion rates
• Conducting page flow analysis
• Building custom multi-dimensional reports

Advanced Analysis
• Building and applying segments
• Analysing behaviour over multiple sessions
• Comparing metrics to other systems and diagnosing discrepancies

Visualisation, Integration and Automation
• Visualising data with Data Studio
• Integrating offline and marketing spend data
• Automating routine reporting and analysis

Learning Outcomes

By the end of this course, you will be able to:
• Articulate the key features and limitations of  Google Analytics (free and paid versions)
• Create a measurement framework for transactional and non-transactional sites
• Understand the role of Google Tag Manager in implementing Google Analytics
• Specify detailed data collection requirements for Google Analytics
• Apply a structured approach to analysing marketing and content performance
• Build custom reports to answer more advanced questions
• Create and apply segmentation to reports for advanced analysis
• Create basic dashboards using Google Data Studio

Key Information About the Course

Level: Beginner to Advanced

Duration: 2-Day Programme

Date: 23rd-24th November 2019

Fee: 5000QAR

Awarding: Excellence Training Centre

Contact: +974 7442 2210 | +974 7060 3669

[cf7-form cf7key="advanced-content-creation"]

Pre-Requisites

Attendees will require a laptop with internet access to participate in practical exercises. No prior experience with Google Analytics is required. While attendees can use their own Google Analytics accounts for practical exercises if they wish, a public account of sample data will also be available for usage.

Andrew Hood is founder and CEO of Lynchpin, an independent UK-based analytics consultancy established in 2005 with clients including Canon, Viacom, HSBC and Ticketmaster.

He has trained in analytics and marketing effectiveness for over a decade, developing and delivering in-company courses globally for clients such as UPS, Citi, Deckers and KPMG.

Prior to founding Lynchpin, Andrew was part of the team that pioneered early online hotel reservation systems and built the largest collection of online bookable hotels at All-Hotels in 2000.

Attendee Requirements 
Attendees should have laptops with internet access for the duration of the training programme to enable them to participate in interactive exercises.

There is no specific pre-requisite knowledge required to attend the workshops, however they are at an intermediate level and some background knowledge of digital marketing concepts is recommended.

The training programme will be delivered solely in English but paced to suit those for whom English is a second language.

https://link.space/@tok99toto ladangtoto link alternatif k86toto login pragmatic play https://mannawasalwa.ac.id/3/ladang-toto/ https://mannawasalwa.ac.id/3/s-mania/ https://bintangara.tabalongkab.go.id/public/klik88/ https://klik88.bintangara.tabalongkab.go.id/ https://bintangara.tabalongkab.go.id/public/sh/ https://ladangtoto.sakt1.co.id/ https://manyao.djmusicvibration.com.in/ https://ww.pn-jayapura.go.id/ ladangtoto https://fa.unjani.ac.id/wp-content/pg/ slot thailand http://46.250.237.148:8005/ mahjong login k86sport tok99toto login https://tracerstudy.bsi.ac.id/slot777/ https://slot-toto.pa-sungailiat.go.id/ https://cokang.pa-blambanganumpu.go.id/ ladangtoto login http://103.101.52.68:8005/kaizen88/ https://link-fun77toto.threeways.id/ https://bandar-fun77toto.diansigmaglobal.id/ https://ptbm.co.id/k86toto/ https://sisfo.diskominfo.pa-malangkota.go.id/ https://ftp.fhunwiku.ac.id/ https://janti.opendesa.id/assets/js/scatter/ https://janti.opendesa.id/assets/import/thai/ https://janti.opendesa.id/assets/installer/pg/ https://103.181.182.174/ https://www.forex.ntu.edu.tw/tok99/ http://nkquoc.ntt.edu.vn/ https://pti.ubhi.ac.id/assets/777/ https://kgaswe.ac.bw/adm-pulsa/ https://szeus.bintangara.tabalongkab.go.id/ https://ptbm.co.id/togel-hongkong/ https://sdnbeneryk.sch.id/s-88/ https://pta-bali.go.id/img/s-macau/ https://pta-bali.go.id/img/s-x500/ https://pta-bali.go.id/img/angka-jitu/ https://sdnbeneryk.sch.id/s-5k/ https://pta-bali.go.id/img/s-jepang/ https://inspektorat.bondowosokab.go.id/assets/s-thailand/ https://pta-bali.go.id/img/s-taiwan/ https://fun77.bintangara.tabalongkab.go.id/ https://yppdb.or.id/s-macau/ https://yppdb.or.id/s-toto/ https://yppdb.or.id/pg-soft/ https://galvindo.co.id/fun77toto/ https://pa-sukabumi.go.id/img/fun77toto/ https://yppdb.or.id/ladang-toto/ https://pa-blambanganumpu.go.id/img/s-mahjong/ https://yppdb.or.id/ying77/ https://pa-blambanganumpu.go.id/img/s-dana/ https://pa-blambanganumpu.go.id/img/s-jp/ https://yppdb.or.id/data-sydney/ https://smartech.co.id/fun77toto/ http://161.97.112.139/ https://yppdb.or.id/axiebet/ https://yppdb.or.id/s-bri/ https://yppdb.or.id/s-toto/ https://yppdb.or.id/s-jepang/ https://pa-blambanganumpu.go.id/img/joker-123/ https://yppdb.or.id/ladang-duit/ slot thailand https://lintas-unitama.co.id/fun77toto/ https://synergylab.co.id/s-qris/ https://synergylab.co.id/s-ovo/ https://synergylab.co.id/s-gopay/ https://synergylab.co.id/s-linkaja/ https://synergylab.co.id/s-dubai/ https://sv388.pantirini.or.id/ https://slotidn.pantirini.or.id/ https://server-kamboja.pantirini.or.id/https://via-pulsa.pantirini.or.id/ https://s-zeus.pantirini.or.id/ https://pgslot.pantirini.or.id/ https://synergylab.co.id/k86/ https://synergylab.co.id/angka-paito/ https://slotdana.pantirini.or.id/ https://slot-qris.pantirini.or.id/ https://server-thailand.pantirini.or.id/ https://angka-paito.pantirini.or.id/ https://axiebet.pantirini.or.id/ http://103.78.195.193/b29toto/ https://qr.itpln.ac.id/pgslot/ https://qr.itpln.ac.id/sv388/ https://qr.itpln.ac.id/s-kamboja/ https://qr.itpln.ac.id/depo-pulsa/ https://qr.itpln.ac.id/s-spaceman/ https://qr.itpln.ac.id/idnslot/ https://qr.itpln.ac.id/s-hitam/ https://qr.itpln.ac.id/s-macau/ https://qr.itpln.ac.id/s-dubai/ https://qr.itpln.ac.id/s-jepang/ https://qr.itpln.ac.id/s-dana/ https://scatter-hitam.pantirini.or.id/ https://itbk.ac.id/assets/xthai/ https://slpp.pa-ternate.go.id/assets/dewa/ https://stit-islamic-village.ac.id/assets/blitar4d/ https://stit-islamic-village.ac.id/assets/fun77toto/ https://senat.untidar.ac.id/tes/data/ https://bakama.co.id/ss/sp/ https://bakama.co.id/ss/macau/ https://bakama.co.id/ss/hijau/ https://tolikarakab.go.id/assets/upload/sch/ https://tolikarakab.go.id/assets/upload/tts/ https://tolikarakab.go.id/assets/upload/skm/ https://tolikarakab.go.id/assets/upload/ldg/ https://tolikarakab.go.id/assets/upload/dtm/ https://tolikarakab.go.id/assets/upload/idn/ https://tolikarakab.go.id/assets/upload/liburan/ https://tolikarakab.go.id/assets/upload/bkn/ https://tolikarakab.go.id/assets/upload/sdy/ https://tolikarakab.go.id/assets/upload/gps/ https://galvindo.co.id/daftar/blitar4d/ https://galvindo.co.id/daftar/fun77toto/ https://blitar4d.smartech.co.id/ https://fun77toto.smartech.co.id/ https://blitar4d.lintas-unitama.co.id/ https://fun77toto.lintas-unitama.co.id/ https://blitar4d.mitratrainingcenter.co.id/ https://fun77toto.mitratrainingcenter.co.id/ https://fun77toto.megahciptasakti.co.id/ https://sidd.pn-sengkang.go.id/ https://pa-sarolangun.go.id/.well-known/blitar4d/ https://pa-sarolangun.go.id/.well-known/ladangblitar4d/ https://pa-sarolangun.go.id/.well-known/ladangblitarku/ https://pa-sarolangun.go.id/.well-known/blithai/ https://pa-sarolangun.go.id/.well-known/bligateszeus/ https://pa-sarolangun.go.id/.well-known/blisoftmahjong/ https://pa-sarolangun.go.id/.well-known/blitarpgspin/ https://pa-sarolangun.go.id/.well-known/slot777/ https://pa-sarolangun.go.id/.well-known/slot88/ https://pa-sarolangun.go.id/.well-known/slot77/ https://pa-sarolangun.go.id/.well-known/slot5k/ https://pa-sarolangun.go.id/.well-known/slot10k/ https://pa-sarolangun.go.id/.well-known/sgopay/ https://pa-sarolangun.go.id/.well-known/sdana/ https://pa-sarolangun.go.id/.well-known/sovo/ https://pa-sarolangun.go.id/.well-known/slinkaja/ https://pa-sarolangun.go.id/.well-known/fun77toto/ https://pa-sarolangun.go.id/.well-known/66kbet/ https://pa-sarolangun.go.id/.well-known/ying77/ https://pa-sarolangun.go.id/.well-known/dewatoto/ https://pa-sarolangun.go.id/.well-known/smegaways/ https://pa-sarolangun.go.id/.well-known/gudangtoto/ https://stit-islamic-village.ac.id/assets/777/ https://stit-islamic-village.ac.id/assets/shitam/ https://stit-islamic-village.ac.id/assets/pg/ https://stit-islamic-village.ac.id/assets/ladang86/ https://stit-islamic-village.ac.id/assets/robo/ https://stit-islamic-village.ac.id/assets/5s/ https://stit-islamic-village.ac.id/assets/5s/ https://stit-islamic-village.ac.id/s-toto/ https://mu.pn-sengkang.go.id/ https://mu.pn-sengkang.go.id/ladangtoto/ https://ms-sigli.go.id/mi/s-hitam/ https://ms-sigli.go.id/mi/gb777/ https://ms-sigli.go.id/mi/spulsa/ https://ms-sigli.go.id/mi/s-macau/ https://ms-sigli.go.id/mi/zeus/ https://pn-tembilahan.go.id/media/s-thailand/ https://pn-tembilahan.go.id/media/sc-hitam/ https://pn-tembilahan.go.id/media/s-toto/ https://pn-tembilahan.go.id/media/pulsa/ https://pn-tembilahan.go.id/media/888slot/ https://pn-tembilahan.go.id/media/s-hoki/ https://pn-tembilahan.go.id/media/pgs/ https://pn-tembilahan.go.id/media/zeus/ https://pa-sarolangun.go.id/.well-known/blithai/ https://pa-sarolangun.go.id/.well-known/bligateszeus/ https://pa-sarolangun.go.id/.well-known/blisoftmahjong/ https://pa-sarolangun.go.id/.well-known/blitarpgspin/ https://pa-sarolangun.go.id/.well-known/slot777/ https://pa-sarolangun.go.id/.well-known/slot88/ https://pa-sarolangun.go.id/.well-known/slot77/ https://pa-sarolangun.go.id/.well-known/slot5k/ https://pa-sarolangun.go.id/.well-known/slot10k/ https://pn-tembilahan.go.id/media/situju/ https://tespoin.or.id/produk/pulsa/ https://tespoin.or.id/produk/qris/ https://tespoin.or.id/produk/mandiri/ https://tespoin.or.id/produk/vietnam/ https://tespoin.or.id/produk/amerika/ https://pgpaud.fkip.untad.ac.id/wp-admin/product/ https://pgpaud.fkip.untad.ac.id/wp-admin/upload/ https://pgpaud.fkip.untad.ac.id/wp-admin/assets/ https://hajijambi.kemenag.go.id/invoice/s-receh/ https://instades.id/uploads/joker/ https://instades.id/vendor/sdy/ https://unida.gontor.ac.id/ar/sv388/ https://unida.gontor.ac.id/ar/dana/ https://unida.gontor.ac.id/ar/ladang/ https://unida.gontor.ac.id/ar/thai/ https://unida.gontor.ac.id/ar/scatter/ https://unida.gontor.ac.id/ar/joker/ http://host.kotaprabumulih.go.id/ https://cst.kotaprabumulih.go.id/