Marketing is an essential part of your everyday life. This course will teach the fundamentals to help you navigate and thrive in the fast-growing ﬁeld of Digitalmarketing. We provide a framework to help you make the right decisions in an ever-changing digital marketing environment. Learn about our marketing map that covers the What, Who, How, Where, and When of digital marketing.
WHO SHOULD ATTEND ?
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.
WHAT WILL YOU LEARN?
- Marketing Fundamentals
- Content Strategy
- Social Media Marketing (Organic)
- Social Media Marketing (Paid)
- Search Engine Optimization (SEO)
- Search Engine Marketing with AdWords (SEM)
- Display Advertising
- Email Marketing
- Measure & Optimize with Google Analytics
HOW WILL YOU BENEFIT
Costly mistakes and ineﬃciencies will be reduced through following best practice approaches across the diﬀerent aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.