OVERVIEW

Marketing is an essential part of your everyday life. This course will teach the fundamentals to help you navigate and thrive in the fast-growing field of Digitalmarketing. We provide a framework to help you make the right decisions in an ever-changing digital marketing environment. Learn about our marketing map that covers the What, Who, How, Where, and When of digital marketing.

WHO SHOULD ATTEND ?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

WHAT WILL YOU LEARN?

  • Marketing Fundamentals
  • Content Strategy
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing with AdWords (SEM)
  • Display Advertising
  • Email Marketing
  • Measure & Optimize with Google Analytics

HOW WILL YOU BENEFIT

Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Key Information

  • Fee: 5,000 QAR
  • Venue: Excellence Training Centre
  • Level: level-4 Diploma

 

 

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