Search engine marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This structured course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding and confidence in dealing with both internal teams and external agencies.
Graham has over 15 years’ experience in Digital Marketing, firstly working as Marketing Manager for the UK's first web directory in 1995 and then as founder and owner of the UK's first Search Engine Marketing company.
Graham is now very experienced in planning and executing everything from short burst online marketing campaigns through to multi-million pound continent wide digital marketing programmes. He excels in strategic planning and has a strong focus on integrated planning using his own successful digital planning methodology.
Having worked across broadcast (ITV & Sky), charities, education (British Council) energy (Shell), financial (Barclaycard, MasterCard & Prudential) publishing (Emap & News International), and retail (Comet, Nelly.com & Brand Alley) sectors Graham’s experience allows for flexibility and focus on measurable results.
Today Graham has led the expansion of his agency into the broader online marketing services and their growth into work in Europe and the Middle East. Graham is also a leading Course Director for digital marketing programmes at The Chartered Institute of Marketing.
Graham strongly believes to be a great trainer you have to be a great practitioner, therefore actively maintains his position as Head of Strategy for Sitelynx Search & Social Marketing.
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