SOCIAL MEDIA MARKETING TRAINING FOR BUSINESS SUCCUSS JUST IN 3 DAYS

Companies can no longer afford to ignore Social Media and the role it plays in the customer’s buying journey. This intensive four-day training is designed to help you to harness the power of Social Media to build awareness, sales and loyalty. In this information-packed course, you will learn how to use Social Media more strategically for business:
  • Introduction to Social Media Marketing
  • Introduction to Social Media Platforms
  • Creating a Social Media Strategy for Business
  • Optimising your Social Media Profiles (Facebook, Instagram, LinkedIn, Twitter)
  • Building an online community
People who have responsibility for Social Media in their company and who want to get better results. People who are thinking of incorporating Social Media into their business. This course is NOT for complete beginners to Social Media. Delegates will need to have access to Facebook, Instagram, Twitter and LinkedIn accounts even if these have just been set up prior to the course starting.
Nicky Kriel is Social Media Trainer, Speaker and Author of the bestselling book “How to Twitter for Business Success” and her new book “Converting Conversations to Customers: The Guide to Social Media Sales Success”. Recently ranked in the top 10 UK marketing influencers on Social Media, she has been featured in the Guardian and the Daily Telegraph and is regularly interviewed as an expert in Social Media. Nicky Kriel specialises in Social Media Marketing Strategy and Social Selling. She has a background in Marketing and Sales. She is also Master NLP (Neuro Linguistic) Practitioner and communicating is her strength. Since starting Social Media training in 2010, she has worked with over a thousand Small and Medium-sized business owners as well as multinationals. Jargon is kept to the minimum, with the focus being on practical advice, top tips and guidance. Nicky regularly contributes articles to the Institute of Motor Industry Magazine and Outdoor Enthusiast Retailer Magazine. She is regularly interviewed for her Social Media expertise in broadcasts and the press.
  • The course will teach you how to harness the benefits of Social Media for your company to build awareness, increase sales, generate leads and build loyalty.
  • Learn how to approach Social Media more strategically for business
  • Learn more about Facebook, LinkedIn, Twitter and Instagram so that you can get better results
  • Learn the latest tactics from leading expert because Social Media is constantly changing.
  • “Nicky is very specialised in her field, she is the Guru in Social Media and I've learned a lot from her course” – Fatma Alshemari
  • “I attended Nicky's course and was impressed by the logical approach to the training, her knowledge and personable style. It proved more than useful in helping me understand the pillars of social media” - Chris Towndrow
  • “Nicky Kriel is really knowledgeable and intensely practical in her approach as well as being very warm end engaging.” - Sharon Gaskin
  • “Nicky is great at teaching how to get the best from your social media. It is definitely time well spent.” - Martin Giles
  • “Nicky is clearly an expert in her field and a delight to work with. I would definitely recommend Nicky to anyone who needs social media training.” - Sarah Lockhart-Martin
LEVEL: Strategic and Advance tactics DURATION: 3 days CPD: 21 CPD hours Price: 7,500 QAR Only (Price includes tuition, course materials, Certification, Launch and refreshments) Discount: Multiple Booking (30%) and Booked before 8th January 2017 (20%) Venue: Millennium Hotel Certification: Agenda:
Day 1 Social Media Fundamentals
Day 2 Facebook and Instagram for Business
Day 3 Twitter for Business (morning)  
LinkedIn for Business (afternoon)

Social Media marketing Fundamentals (7 CPD Points)

 Overview:

This course will teach you how to create a social media strategy to build your business and online marketing campaign. You have an understanding of how the major Social Media platforms are being used for business. You will learn the tools you need to build an audience and a coherent social media presence.

Benefits to you:

By the end of the course you will:
  • Have an overview of how Social Media works for business with both Business-to-Business and Business-to-Consumer Case Studies
  • Understand how to develop a Social Media Strategy to fit in with business objectives
  • Develop a Social Media Strategy for your business
  • Establish a sustainable presence on the social media platforms relevant to your business
Understand best practice for social media marketing

Benefits to you:

By the end of the course you will:
  • Have an overview of how Social Media works for business with both Business-to-Business and Business-to-Consumer Case Studies
  • Understand how to develop a Social Media Strategy to fit in with business objectives
  • Develop a Social Media Strategy for your business
  • Establish a sustainable presence on the social media platforms relevant to your business
  • Understand best practice for social media marketing
 

What you’ll learn:

 
  • Introduction to Social Media Marketing
  • Introduction to Social Media Platforms
  • Creating a Social Media Strategy for Business
  • Optimising your Social Media Profiles (Facebook, Instagram, LinkedIn, Twitter)
  • Building an online community

Facebook and Instagram for Business (7 CPD Points)

 

Overview :

Facebook has over 1.7 billion monthly active users and Instagram which is owned by Facebook, has 500 million monthly active users worldwide. This course will teach you how to use Facebook and Instagram for business whether you are Business to Consumer (B2C) or Business to Business (B2B). We will be going through advanced strategies and tactics. Facebook and Instagram are constantly changing and this course will incorporate the latest changes, for example, Facebook Live.        

Benefits to you:

By the end of this course, you will;
  • Understand how to post engaging content that gains visibility on Facebook
  • Understand how to analyse your Facebook Page data so that you can make more informed decisions
  • Understand how to get an ROI for your Facebook Ads
  • Understand how to attract and engage customers on Instagram
  • Understand how to create business from Instagram

What you’ll learn:

Facebook
  • Introduction to using Facebook for Business
  • Facebook Profiles, Groups, Pages, Events
  • Understanding Facebook’s Algorithm and why it is important
  • Content that works
  • Using Facebook Analytics to improve your Facebook Page
  • Best practices for Facebook Ads
Instagram
  • Introduction to using Instagram for Business
  • Content that works
  • Creating Visual Images that stand out
  • Running Contests on Instagram
  • Advanced tactics
  • Best practices for Instagram Ads

Twitter for Business (4 CPD points)

     

Overview:

  Twitter has over 300 million monthly active users worldwide. One billion conversations take place every two days. Are you listening for opportunities? This business-orientated training will help you to build your confidence in using Twitter and show you how to get the most from Twitter for business. You do not need to have any prior knowledge of Twitter but will need to have a Twitter account set up prior to the training.      

What you’ll learn:

 
  • Introduction to using Twitter for Business
  • Understanding Twitter Jargon
  • What to Tweet
  • How to Find your Customers on Twitter?
  • Tools, tips and time management
  • Twitter Analytics
  • Best Practices for Twitter Ads
   

Benefits to you:

  • By the end of the course, you will be a more effective Twitter user.
  • You will know what content to post and how to schedule content.
  • You will know how to get more followers and build relationships with influencers.
  • You will know how to generate leads on Twitter.
     

LinkedIn for Business (4 CPD points)

   

Overview:

  LinkedIn is probably the most under-utilised resource that you have as a business. Other than an online networking tool, you also have access to a database of over 400 million business professionals. Many people just set up a LinkedIn Account and accept connections, but don’t know what else to do with it. You might be missing out on using LinkedIn to get new customers.    

What you’ll learn:

 
  • Introduction to LinkedIn for Business
  • How to optimise your LinkedIn Profile for Search?
  • Thought leadership on LinkedIn
  • Advanced Search
  • How to use Groups
  • Best practices for Company Pages
  • Best Practices for LinkedIn Ads

Benefits to you:

  By the end of this training you will know how to:
  • Build your professional brand and show your expertise
  • Find potential customers and business partners
  • Network more efficiently
  • Find and connect with the right people and generate business